Generate High-Quality Finance Leads with Bajaj Markets
Looking for a scalable personal loan campaign with strong approval potential?
The Bajaj Markets Personal Loan campaign allows publishers to monetize high-intent finance traffic through an AIP (Approved in Principle) conversion model.
Designed for performance marketers, finance affiliates, lead generation partners, and media buyers, this campaign focuses on quality applicants who qualify for pre-approved loan offers.
Campaign Overview
| Campaign | Bajaj Markets Personal Loan |
|---|---|
| Vertical | Personal Loans |
| Model | CPA |
| GEO | India |
| Payable Event | AIP (Approved in Principle) |
| Tracking | Offline Reporting |
| Volume Cap | Unlimited |
Customer Journey
The campaign follows a simple digital application flow.
User Journey
- Landing Page
- Profile Details Submission
- Loan Details / Offer Listing Page
- Approved Offer Displayed
- AIP (Approved in Principle) Generated
Payable Event
A conversion is counted only when:
- An approved offer is displayed to the user.
- The offer is approved by Bajaj Finance.
- The AIP status is marked “OK” in reporting.
Why Publishers Promote Bajaj Markets
Benefits
- Trusted financial marketplace
- High-intent loan audience
- Pre-approved offer model
- Large loan eligibility ranges
- Strong finance vertical demand
- Unlimited scaling opportunities
Eligible Audience
Age
25–57 Years
Employment
Salaried Individuals
Location
Approved target cities only
Income
Segment-specific salary requirements apply.
Credit Profile
Quality applicants with qualifying credit profiles and internal risk approval requirements.
Audience Segments
Segment S1
Ideal Profile:
- Strong credit profile
- Preferred monthly salary ₹30,000+
- Eligible for higher-value loan opportunities
- Loan eligibility up to ₹25 Lakhs
Segment PA
Ideal Profile:
- Monthly salary ₹15,000+
- Eligible for smaller loan opportunities
- Loan eligibility between ₹50,000 and ₹2 Lakhs
Recommended Traffic Sources
High Performing Sources
- Google Search
- Meta Lead Generation
- Native Advertising
- Finance Content Websites
- Personal Finance Blogs
- Loan Comparison Portals
- Performance Marketing Funnels
Validation Rules
Only approved AIPs are payable.
Payable
✔ AIP Status Marked “OK”
✔ Bajaj Finance Approved Offers
Non-Payable
❌ Non-Bajaj Finance Partner AIPs
❌ Business & Professional Categories
❌ Pocket Ticket / Low-Value Loan Profiles
Publishers should optimize for quality rather than volume alone.
Reporting & Validation
Reporting
- Daily Lead Reports
- Daily Lead Dumps (Except Sundays)
- Weekly Disposition Updates
Billing Cycle
Monthly
Final billable conversions are shared within 7 days of the following month.
Source of Truth
Advertiser-validated reporting and approved AIP status.
Why Work With Our Network
When you partner with us, you gain access to:
- Direct finance campaigns
- Dedicated affiliate managers
- Fast campaign approvals
- Real-time optimization support
- Multiple lending offers
- Scaling opportunities for quality traffic
Request Campaign Access
Interested in promoting Bajaj Markets Personal Loan?
Contact our affiliate team for onboarding and campaign approval.
Email ID – delivery@techaffy.com