Introduction
A professional online presence is one of the key factors for success in the healthcare industry. Nowadays, most of the patients visit online resources to check available doctors and learn more about their services.
TechAffy.com is a leading web solutions provider in Kolkata, India offering digital services across the country. In this case study, you will read about our work on developing a professional website for Dr. Parima Pal.
About the Client
Being a doctor based in Kolkata, Dr. Parima Pal decided to create a website in order to inform people about her services. She needed to have a platform where she could communicate with her future patients and receive their queries regarding appointments.
Project Overview
To develop a website, it was necessary to create a website design in Kolkata that would be not only appealing but also functional. In this project, the idea was not to make something complex but rather create a website design that works effectively.
The implementation of a proper enquiry form was a must as it should facilitate the connection between Dr. Parima Pal and her patients. Simultaneously, the content had to be optimized in order to rank higher for certain keywords such as “Website Design service Kolkata” or “Doctor website design”.
Implementation Approach
First, we analyzed the specificities of website design in healthcare and identified some typical user behaviors. As it was already mentioned, trust is one of the key aspects of any healthcare decision thus we preferred to use a minimalist design for the site.
Proper structuring was provided to make sure that people will be able to find the right information without any troubles. Moreover, we paid attention to content hierarchy so that people won’t have issues when viewing it.
As for SEO optimization, the website has been developed based on appropriate keywords such as “Best ENT doctors in kolkata”, “Doctors in kolkata” or other similar.
Finally, we’ve also added an easy to fill enquiry form and made the site fully responsive to different types of devices including smartphones and tablets.
Performance optimization was also considered to guarantee fast loading speed.
Main Features of the Website
After a while, the website https://drparimapal.com/ was successfully launched. The main features include:
• Clean and professional design;
• Properly structured content;
• Easy to complete enquiry form;
• Fully responsive design.
SEO Implementation
Another important aspect is SEO optimization. To achieve this result, we’ve included proper headings in accordance with search intent.
Appropriate keywords such as “Best ENT doctors in kolkata”, “Doctors in kolkata” or related were used in the content.
Technical aspects such as optimized images, fast loading speed and other aspects were also considered during the website creation.
Outcome and Impact
Thus, now Dr. Parima Pal has a professional website with high chances of being found in search results. This means that it becomes easier to reach out to new patients and inform them about your services.
Moreover, now it is possible to receive more inquiries from your target audience thanks to a properly created enquiry form.
Conclusion
As can be seen, it is possible to create a professional website with the help of specialists in Kolkata. Thus, if you need to design and launch a website, contact TechAffy.com